Obrigado is 100% Pure Coconut Water, made from coconuts that are grown ecologically and socially responsible on a sustainable farm in Brazil. With the growing interest in China for a healthy lifestyle, Obrigado got an increasingly stronger feeling: we have to go China! Your Op was assigned to confirm this gut feeling with in-depth research and then to provide a go/no go advice.
After doing market research, Your Op advised to launch the brand online in China. This gave Obrigado the opportunity to explore the market in a cost-efficient way. Your Op has taken on the entire process of setting up an online point of sale in China. Obrigado now has its own successful e-commerce website at JD.com, one of the largest online sales platforms in China.