NLR–Nederlands Aerospace Center
NLR makes aviation and space travel more sustainable, safer, efficient and effective. The Chinese market should be big for NLR and they decided to set a step towards the Chinese market.
Although NLR mastered the technical communication with Chinese partners without any problems, there was still a cultural gap for NLR. General communication and negotiations were sometimes unnecessarily difficult. Your Op expertise in intercultural trade relations supported NLR to bridge this gap. By acting as their business partner in the acquisition process and in relationship management, NLR had enough space and time to concentrate on the quality of what they can offer. Your Op establishes effective contact with new customers and ensures that inquiries and demands are consistent with each other. Moreover, Your Op acts as an independent trading partner with knowledge of local negotiating tactics to smoothen the customer acquisition and relationship management.