China equestrian & horse racing magazine
The Chinese equestrian market has developed strongly in recent years. The Dutch horse market is very attractive for Chinese entrepreneurs. Mr. Liang, entrepreneur and founder of China Equestrian & Horse Racing magazine in Beijing, saw the potential of this market. He approached Your Op with the request to set up an introduction and trade mission for a group of Chinese entrepreneurs. He reported this mission through the magazine.
Your Op put together a diverse program, including a visit to Indoor Brabant and an matchmaking program. Moreover, Your Op arranged many of the practical matters, such as booking tickets and arranging visas. Therefore in a short time, the Chinese entrepreneurs have become acquainted with the entire chain of the horse market. And with success. The trade mission has led to several horse trade-transactions.